Marketing Services FAQs
Q I really don't have any time to spend on Marketing - how could you help me?
A M21C can do it for you, leaving you to concentrate on your 'core' revenue-earning activities.
Q Marketing is expensive, isn't it?
A It needn't be. It is a question of getting the Right Message to the Right Audience in the Right Way(s). We review your business and create a detailed Marketing Action Plan with the marketing activities that will work for you. This is kept under constant review by testing and measuring the results - so we don't waste your hard earned money.
Q I do some marketing but it doesn't seem to work for me - what's different about you guys?
A We work with different businesses all the time so we have developed many years of experience in our respective fields of expertise. We know what works and what doesn't - plus we focus on what works for your business, we don't do 'off the shelf' solutions.
Q I already have a website and everyone says it looks really great, so why would I want to use your services?
A Whilst some websites look great they don't necessarily deliver results to the business. A great website should generate prospects for you to convert into paying customers. At M21C we cover ALL aspects of a website - including copywriting (the words - making sure that there is a COMPELLING REASON for visitors to leave their Contact Details) and Search Engine Optimisation (SEO) - ensuring that the website is recognized by Google, Yahoo, etc.
Q I don't keep the names and addresses of my customers on a computer, so how could you help me?
A We can provide you with an online system to collect contact details of both existing customers and prospects. This can then be used for Email Marketing, Direct Mail and Telemarketing campaigns - whichever best suits your business.
Q I advertise every week in the local newspaper - surely that's enough?
A The newspaper industry is facing the biggest readership decline in its history. People are now getting their information from the Internet or simlilar media. Consequently advertising is less effective now than it has ever been, which is why they are discounting heavily, but that doesn't make it work better for you.
Q I'm worried that my competitors seem to be doing better than me.
A If there are two companies in the same line of business what will differentiate them from each other is the quality of their Marketing. Regularly communication with existing customers and prospects is essential, and if they are doing it and you are not - they'll win!
Q What do you mean by Customer Retention Rate?
A It is the %age of your existing customers that continue to do business with you in the following year.
Q What do you mean by Sales Conversion Rate?
A It is the number of prospects that turn into paying customers as a %age of the total no. of prospects.
Q I think I need a website - my competitors have each got one, where do I start?
A We can take care of your website from start to finish and make it work for you. From design, copywriting, navigation, incoming links and Search Engine Optimisation that will get your site up the rankings. We deliver websites that work - and we can even add a Podcast for you.
Q I'm not as good at writing about my business as I am talking about it. Would you help me with writing copy?
A We have many years' expertise at reviewing what makes a business special, understanding their key messages and then writing about them.
Q Email marketing sounds complicated, maybe even expensive, why would I use it?
A It's not complicate or expensive. We have the tools to send out thousands of personalised emails on your behalf to your existing customers and prospects. And if you want us to write the copy for you to create a complete email marketing campaign for your business we can do that too.
Q What is Search Engine Optimisation or SEO for short?
A This is when we come up with a strategy to drive customers to your website from relevant search enquiries from the likes of Google, MSN and Yahoo! A range of techniques are used to overhaul the way in which your website is viewed by such search engines in order to bring in a stream of visitors searching for exactly what you have to offer.
